Eric Schmidt, current chairman and former CEO of Google Inc (NASDAQ:GOOG) has regretted not being able to partake in the social media cake. It is because of this blunder from the search engine giants that Facebook Inc (NASDAQ:FB) is still in business. The statement by Schmidt is the first from Google this year. But will Google continue whining over the missed opportunity or will it pull a fast one on Facebook? This, of course, is the big question.
Since Google missed a shot at the social media, its social media product, Google Plus, has been playing catch-up to Facebook. Given the popularity of Facebook, one thing is clear: Google has its work cut out in terms of attaining the same heights that Facebook has attained. But knowing Google, you can be sure that they are not the ones to sit on their laurels. Having said that, it is not entirely impossible to predict the line of action that Google may take to counter its late social media forays as well as a subsequent lost opportunity.
Given that it is one of the richest technology companies on the planet, Google has a massive financial base. This is what has enabled it to take its competitors mightily and at will. Now what is the meaning of this? While Google Inc may appear powerless to stop the Facebook onslaught, Google might just make an acquisition so as to keep tabs on its rivals. It might not be easy to predict exactly how much sooner or longer it will take. However, it is easy to see how this might pan out.
Snapchat Acquisition?
If its deal with Snapchat, a popular messaging app, could have been sealed, we could be talking of other things now. This mobile messaging app is the reason telecom operators and social media giants are having sleepless nights. Due to its ability to allow users to have more private conversations, it is attracting droves of teenagers from all parts of the world. All items that users share on the app will be gone in just seconds of being posted.
Late last year, Facebook Inc’s takeover attempt failed. To say that Facebook failed is to put it mildly, the right term would be that Facebook was humiliated. For how do you call a startup refusing to accept a $3 billion offer? But this refusal should not mean that it is unavailable. Seemingly, the owners are just trying to package it so that they may sell it for a much better deal. It is totally inconceivable why Google Inc would let such a-once-in-a-lifetime opportunity pass by.
Social network is one of the most lucrative internet services. Companies that are in the social media business rake in huge amounts of money through advertisements. Given the billions of people who have signed up to the social media platforms, multinational companies are pouring money in advertisements just to reach these people. Investing in the social media is a big opportunity that would give any company a shot in the arm.
And, according to multiple studies, the amount of money spent in social media ads, more so video content, will continue to grow even further. the reason is because it has been discovered that internet-based video advertisements are much more effective compared to traditional TV ads.
