Google (NASDAQ:GOOG) is one of the most popular and reputable American multinational corporations that specialize in Internet services and products. Throughout the years, Google has managed to diversify its area of expertise and to expand from online searching features (Google was initially only a search engine) to software, online advertising programs as well as cloud computing.
Speaking of online advertising, the well-known Google AdWords is by far the best and most important advertising technology for this company, as it generates hundreds millions of dollars in revenue on a yearly basis and it is used by thousands of website owners worldwide.
Why Should You Invest In Google? A Closer Look At The Pros And Cons Of Investing Your Money In This Stock.
Investing in stocks is surely one of the wisest opportunities available, and Google, Yahoo, Twitter or Facebook are by far some of the most sought-after stocks at the moment.
As we speak, Google is undoubtedly one of the most stable companies on the market, in spite of the speculations that the company has started to decline after acquiring the well-known Motorola Mobility unit.
One thing is for sure, though: statistically speaking, the overall revenues of Google have been continuously increasing and the company generates a revenue of billions of dollars on a yearly basis, and during the last quarter the revenue was approximately 70% higher than it was the same period three years ago. That is surely very encouraging. Many investors have focused their attention on Google, due to its numerous benefits, and here are some of the most notable ones:
1. It Is Always Expanding
Google has never limited itself to just one service, and its initiatives range across a variety of industries – the company has released an innovative pair of glasses and it now plans to release a driverless car in the near future, which means that its overall revenue and earnings are very likely to sky-rocket.
2. Google Dominates The Market
This is by far the most important aspect that you should pay attention to if you still haven’t decided whether investing in Google shares is a good idea. As you may already know, this is a very lucrative search business that owns more than 60% of the market share. The Google search engine algorithms are so complex and beneficial that some of the world’s most reputable corporations have started to adapt their marketing campaigns so that they meet the criteria set by Google – and that says it all.
3. Google Is Very Versatile
Google offers a plethora of services, the newest one being the well-known Hangouts which allows you to enjoy live audio and/or video chats. This is a uni1que functionality that has already connected millions of people all around the world. Other notable Google services that constantly attract the audience are Android, Google Chrome, News, Translate, Google Docs, Maps, Groups, Blog Search and so forth. Besides this, Google is known for its outstanding brand recognition
The Cons
There is virtually no disadvantage to investing in Google, although investors are advised to be cautious and to be very careful before investing all their money in stocks of any kind. At the same time, it would be very wise never to invest everything in only one type of stock, and to never invest more than they could afford to lose – better be safe than sorry.
The Bottom Line
To summarize, Google has grown tremendously over the past decade and it has managed to achieve market domination. Google is a steady and secure stock at the moment, with great outlooks for the future.
