Google Inc (NASDAQ:GOOG) is known for the fact that throughout the years, it has continuously expanded its limits and it is no longer only a search engine – it is a company that has started to specialize in a wide array of additional products and services. At the beginning of this year, the search engine giant has formed a new alliance in order to embed Android into the dashboard of your car, which means that Google is now the direct competitor of both Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) in terms of dashboard operating systems.
Google has teamed up with Audi, Hyundai, Honda and other leaders from the automotive and technology industry, to come up with a well-designed strategy for embedding Android in the dashboard of vehicles. Other leaders from these two industries are welcome to join the alliance as well, if they want to work together for delivering a state of the art technological platform to drive innovation in cars.
At the moment, Android is known to be the largest open platform in the world, and this alliance aims to bring it to the open road and to turn it into an integral part of the in-dash display and built-in controls of the new vehicles. The Android platform will be customized, personalized and improved depending on the car model, and its final purpose is to make driving safer, easier and more pleasant, both for the driver and for the passengers. The Android platform is expected to embed top-notch technologies along with different useful applications.
One thing is for sure, though: Google is continuously evolving and redefining itself, and coming up with in-car technology for Audi and other luxury brands is surely a great way to increase brand recognition as well as profits. The new Android platform will control everything, from basic services and application to music and even navigation.