Apple’s (NASDAQ:AAPL) market share in the European smartphone industry has dropped by little over 2%, in spite of the fact that tens of millions of iPhones are sold on a yearly basis.
The manufacturer that had the most to win out of Apple’s decline in the smartphone market share was by far the Chinese vendor Lenovo, which registered a total market share increase by over 80%. Even so, the supreme leader in this industry segment is still Samsung which managed to maintain its exact same market share of 32% over the past year.
However, it must be mentioned that the studies were made only several days after the official launch of the flagship iPhone 5S which debuted back in September 2013. If Apple had released released the iPhone 5S in the first or the beginning of the second quarter of 2013, the impact would have been significantly higher.
Statistically speaking, those from Latin America, China as well as other developing economies are rushing to update their phones from low-end, traditional phones to state of the art, high-end smartphones such as the latest iPhone models, and this has mainly helped the local smart phone manufacturers which have recorded a dramatic increase in the market share. Also, it must be said that more than half of the Android-based smartphones and devices were sold in China last year, and this has a lot to do with the fact that approximately 90% of the Android vendors in China are Chinese.
However, it must also be mentioned that Apple’s loss in terms of market share was not recorded in China alone, as the iPhone manufacturer has lost approximately 7 points of market share in the United States as well during the second quarter of last year, reaching a market share ratio of almost 36%. This loss is significant compared to the fact that Apple only recorded a decrease of under one point of market share during the same time frame, back in 2012.
Nevertheless, the company was certainly back on track by November when it has actually reached its top market share of over 53%, and the release of iPhone 5S has undoubtedly brought its contribution to this. At the opposite end there is the Android, which has recorded an increase of over 6% of market share during the period when Apple recorded the loss. Windows also increased its market share by approximately one point as well.
Even so, it must be said that Apple is not the only one who noticed a decrease in the market share in the largest European countries like Germany or the United Kingdom, as Blackberry has actually lost half of its market share, now reaching only 2.3%. In addition to this, the Chinese consumers are willing to invest in high-quality smartphones and statistically speaking, they are willing to spend up to two thirds of their monthly salary on a high-end device – this can surely give high hopes to the world’s most reputable smart phone manufacturers!
The bottom line is that Apple has certainly lost smart phone shares all around the world in September last year, as buyers have been waiting for the newer models (the iPhone 5S and the iPhone 5C) to be released. During that time, Windows and Android devices have gained more market share – even after this small loss in market share, Apple has still been increasing in size year after year.