In spite of the fact that these two are different when it comes to their area of application, it does seem that Facebook Inc. (NASDAQ:FB) can take its toll on Snapchat, the latter being a photo messaging application through which users can send text messages, videos, photos as well as other media files, more commonly known as “snaps”.
Facebook, on the other hand, is a social networking platform that connects people from all around the world to a different level. How can one affect the other one?
Facebook has evolved greatly over the past 7 years, from the moment it was launched back in 2014. After announcing the fact that it has recently acquired the Little Eye Labs company that specializes in application development (and asked the entire team of experts to relocate to the US and work for Facebook), the social media giant now seems to be interested in Branch Media, a social conversation app developing company that is becoming more and more popular nowadays.
Branch Media consists of a team of 10 specialists located in NYC. The reason why Facebook is looking forward to expanding its services is because it wants to improve the mobile access as well as public conversations, and the introduction of various new Facebook features certainly comes to support this theory. If Facebook is very good for connecting people, Twitter (the most fierce competition for this social media giant at the moment) dominates the live conversations area, and Facebook surely wants to catch up.
Simply put, what Facebook intends to do is to ask the developers to come up with a new, tailored conversation application that is especially designed for this company. Basically, the company is hiring professionals from outside Facebook to develop this application that will help the it increase its popularity even more. Facebook has tried this with the well-known Snapchat before, but the company refused the acquisition offer, this is why it has started to focus on alternatives, and Branch Media surely seems to be the best one at the moment.
One thing is for sure, though: Facebook is more than willing to dominate the industry, and it is keener than ever before to purchase start up businesses or services and to turn them into blossoming, thriving companies or applications that will benefit the corporation in the long haul. If the two reach a mutually beneficial deal and the developers will start to work on an app for Facebook, then the social media giant will, most likely, dominate the mobile conversation industry as well, and this can certainly be seen as a threat to the popularity of Snapchat and other similar conversation apps designed for mobile phone users.