Google (NASDAQ:GOOG) is known to have spend a great deal of money on buying start-up businesses (one of the latest purchases being the Nest company that specializes in smart smoke thermostats and alarms for little over $3 billion), and the latest acquisition is about Impermium, a security company that was recently purchased by the Google giant.
In a nutshell, Impermium specializes in countering spam and abuse, and although Google is already extremely good at that, it seems like the giant is always looking for newer and more ways to prevent spam, fraud and Web above – once again, this shows just how committed Google is to providing top-notch services to its users, and this is perfectly understandable given the fact that Google is the most popular search engine in the entire world, and that the company is constantly expanding its expertise across different industries.
Google has a team of skilled and highly trained Web abuse fighters, specialists that are expected to join their efforts with the team from Impermium in order to come up with the best spam preventing strategies that will surely benefit Google in the long haul. By improving the smart security systems of Google, all the services provided by this giant (including the already popular Google+) will benefit from this. One thing is for sure, though: Impermium does seem to have a lot of expertise and potential in this area, expertise that Google is more than keen to use in order to improve the security of its services.
Throughout the years, Google has put great emphasis on safety and security and its web abuse and spam prevention teams are made of world-renowned professionals that will surely benefit the extra knowledge and experience coming from the Impermium team. Even though Google is already extremely secure, the Google+ users will get the peace of mind they need known that Gmail and all the other services will be safer to use than ever before.
Over the past couple of years, not only Google+ but all the other services provided by the Google giant have raised in popularity and it is known that the more visible and popular a website or platform is, the more prone it is to experience attacks coming from hackers, at a certain point. This is exactly what the acquisition of Impermium aims to prevent, and Google is committed to investing in providing safe, secure and hassle-free services to its users.
A Closer Look At Impermium – Its History And Its Services
Impermium had a very solid base of clients until it was purchased by Google, and it specialized in recovering compromised accounts, protecting website owners against account hacking and targeted website attacks and a plethora of other digital threats that could have affected the integrity of an online platform.
The company has provided high-quality, real time protection for some of the most important enterprises and corporations around the world by using state of the art technology. It must be said that the Impermium team of specialists and security engineers will continue to control spam and to eliminate online abuse and fraud, the only difference is that it will be doing this for Google from now on. Before the company was acquired by Google, it has provided its security services for hundreds of thousands of clients from all over the world – as a matter of fact, some of the most popular clients of Impermium were WordPress, Pinterest, Washington Post, CNN, Tumblr as well as a variety of other commenting platforms and websites that were intensely accessed by visitors and needed to be protected.
The Bottom Line
In conclusion, even though this is a very smart strategic acquisition from Google, the company is still expected to release more details on this deal, as it is not sure if Google has purchased the highly advanced security technology owned by the Impermium company, or if it is trying to hire the team of the company to offer their knowledge and services for Google from now on. Either way, this is surely a very good move for Google, and the added security and protection against online spam and fraud will undoubtedly make the Google users feel more comfortable while using its wide array of services.