Feels like Google is no longer a search engine company anymore as it’s all set to go toe to toe with some of the best participants in the consumer electronic industry. Google plans to launch its first smartwatch at the Google I/O conference to be held in June this year. Some sources also say that Google’s new smartwatch will not run on its basic Android operating system. Instead, it’s trying to build a scale down operating system for the new smart device. The company can be seen to make an official announcement of its new smartwatch centric operating system somewhere in March.
For now, the sale of smartwatch has not been very satisfactory. The biggest challenge has been the bulky look of the electronic device which gives the feeling of a fashion accessory rather than the elegance and sophistication of high tech gadget. Time to see what Google plans for the eagerly waiting consumers.
Google is not likely to unveil much detail on product pricing, specifications or availability at this moment. People, who have been tracking Google for quite a some time, must be knowing that the organization has always been highly innovative in terms of exploring investment opportunities and doing experiments with its products. So, the question is – should Investors take this announcement as Google’s another remarkable leap?
The company will be working in collaboration with South Korea’s famous LG Electronics Inc on this project. LG Electronics already manufactures Nexus for Google. However, this time Google seems to be working at the front end. According to sources, the company will be designing the software for its smartwatch and take care of the hardware related aspects at the same time.
Google’s new smartwatch is rumoured to be known as Nexus Gem. The company can be expected to add most of Google Now’s features to it. For those who don’t know what ‘Google Now’ is, it’s a personal intelligent assistant that has search and notification features. It can predict one’s basic requirement based on where the person is and what the person is doing. However, it’ll be too early to predict what this device can be capable of.
As for pricing, the company should try to keep the price of the smartwatch lower so that it can easily compete with the similar category competing products. As there are already others in the market, consumers and investors will have a higher expectation from Google’s new experiment. Google’s technical know how and pricing strategy have to be beyond customer’s expectation to be able to sustain in the long run.