Apple has brought CarPlay for a very selected category consumer vehicle. At this point of time, Apple has launched a new integrated technology to help the premium segment car owners. As of now, the company has entered a partnership with Ferrari, Volvo and Mercedes-Benz to install its new iPhone. Will this latest innovation of Apple bring some luck for the multinational?
It’s really hard to decide if it’s a moment to cheer or sit patiently to see how the technology performs. Apple’s past innovations brought a huge age transformation. Will the new inbuilt car technology be able to match investor’s higher mindset about Apple’s breakthrough product innovation?
Some Quick Facts About CarPlay
CarPlay is an automobile infotainment system. With this new technology, Apple has tried to build an interface for the drivers where they can make calls, listen to voicemails, read messages and respond to voicemail at the same time. Priority has been given to driver’s safety here, of course.
According to Apple’s Spokesperson, the new technology will now let users have a look at their content with minimum interference and distraction.
One of the main features will be the voice command system and steering wheel button which will let drivers have peace of mind when they drive and still attain some very important calls.
Apart from the four companies mentioned above, there will be some other auto companies as well. The name of cars that are likely to have Apple’s CarPlay will be Land Rover, Nissan, Toyota, Suzuki, Kia and Mitsubishi.
Will CarPlay Be The Biggest Reason For Apple’s Comeback?
The question here is – can this cutting edge technology of Apple become a powerful mind staggering innovation for its well wishers? One has to decide that based on product feedback and market response. Apple promotes this technology as a mean to get freedom from risky attempts to receive calls when the driver is on the wheels.
Companies selling the high end consumer vehicles specially charge millions to offer unbeatable safety features to consumers. The latest integration of car and mobile technology will now be another addition to the list. The cars using Apple’s new automobile infotainment system will have some competitive advantage over the others. However, what’s more vital for the investors is to know how useful will be the technology for Apple in the future.
In all, it’s too early to comment anything on the new CarPlay’s success. Several factors, including iPhone’s compatibility with the cars, will decide its long term survival. Investors following Apple’s shares should keep their eyes always on the latest buzz around the new Siri virtual assistant technology.
