Google’s top engineers are now entirely focused on the upcoming – Android TV. According to the company’s fascinating latest announcement, the annual sale of the TV can be expected to reach approx 330 million units by the year 2017. Google had a not so great experience with its previous launch – Google TV. The user interface was quite complicated than a common consumer would like to use. So, does the new product looks promising to Google this time?
It’s not like that Google will be the solo player in this product segment; but this time Google’s research with regard to product innovation and development will surely not disappoint the consumers. Google claims that consumers will see a much simplified user platform highly compatible for day to day handling. The main product features will be VOIP, Google Play Movies, touchscreen, camera, YouTube and Hangouts. Additionally, representatives from the company said earlier that Google doesn’t want to be forced to follow the industry trend. Perhaps this is why Google has decided to develop the Android TV on its own this time.
The new Smart TV will not be based on any sophisticated computing platform. After all, there is mainly one thing for which customers are always ready to pay for – an integrated technology based on an easy to use terminology. If a product launched by the tech giant is not usable at customers end, it’s not going to aid in the company expansion.
The features and simplicity of the new Android TV do look very promising. People who have been an Android fan will surely prefer Google’s own operating system based TV than the other similar products planned by Apple and Amazon. Google’s shares are surely a good catch for the long term investors. From earnings point of view, it can be said that Google has been very smart in analysing market growth. Google’s visionary attitude to capture the developed as well as emerging market has been absolutely substantial. Even fierce competition in the same product segment never scare or distract the company from its expansion plan. Google’s success here in this case is going to be based on how the product comes out overall and how the company positions the product in the target market.
