Google and Yandex have signed for a technical collaboration that will benefit the advertising clients of both the companies. For those who don’t know yet – Russia’s most visited website is Yandex, not Google. It can be said that if Google has to fight an equally competitive market participant in Russia, it has to be one and only – Yandex. Both the companies will be able to access each other’s network with the help of the new deal. From this perspective, anybody can easily say that the recent collaboration between the two companies is going to be a mutually beneficial agreement. The new deal will help Yandex develop Real Time Bidding ecosystem in Russia.
Like Google, Yandex’s major revenue comes from selling ads. And Goole has already a cutting edge ad display optimization system in place. So, if Google and Yandex has entered into this deal, it’s simply because both the organizations want to improve their technical expertise and boost their revenue from ad business.