With Facebook’s newly inaugurated opt-in feature called Nearby Friends, users will be able to locate how far or near their friends are. The new tool will be available to both Android and iOS consumers. After taking a quick look at the working mechanism of the new tool, it can be said that Facebook is trying new social apps to improve consumer experience. Maybe Facebook is trying new development initiatives that can make its user’s life more convenient.
Some analysts, however, believe it might be Facebook’s another strategy to increase the use of its social media platform. Facebook already has billions of users worldwide. Most of them belong to the group of people who love to socialize. If the social media site can’t offer them new opportunities to tempt their inclination for networking, its competitors are sitting tight to grasp the opportunity and knock it down.