Google (NASDAQ:GOOG) has certainly been subjected to a lot of controversy lately, after announcing that it will incorporate the profile names and pictures of its users into some of its ads. It is a known fact that the entire Google business relies heavily on advertising services, and this new feature was announced as part of the changes in the terms of service of Google, that went into effect back in November 2013.
In a nutshell, the ads will display the users name as well as the users profile picture that have been shared on Google+. However, this will not affect those who do not have a Google+ account – to give an example, it is possible that the users profile name and photo will appear when the user writes a recommendation for an app that have previously been purchased from the Google Play Store, if the user has made the comment while logged in with their Google+ account.