The initial public offering of the game company King Digital Entertainment Plc didn’t have a very good opening. The shares plunged approx 15 percent soon after its debut on Wednesday. What could have possibly gone wrong? The company seemed to do quite well since the official launch of Facebook game “Candy Crash Saga” in 2012.

Diversity is indispensable for sustainability. No tech companies can live on one specific business idea nowadays. What has made King famous lately is its recent addition of Candy Cash Saga to its gaming library. Now, how long it expects to survive based on a handful of hit games on its plate? King needs to take peer pressure seriously. Before a rival company takes over its place, the mobile gaming company has to meticulously analyse its position in the market. The company has to understand its industry trend and the pattern of evolution. It has to be more observant in terms of identifying the key driving factors of the industry.
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King Digital Entertainment, the mobile game developer that created the reputable Candy Crush Saga has announced an initial public offering that will be listed on the New York Stock Exchange on Wednesday. The game developer, founded in Sweden back in 2003, is expected to increase its value to over $7 billion after this IPO by raising more than $500 million throughout the offering.

In spite of the fact that the company is very optimistic regarding its value, the success of the initial public offering and the growing success of the game Candy Crush Saga, investors have mixed opinions as some of them are optimistic and others not so much, mainly because the company has only important game that made it famous, and if that game will go down, the company will go down after it. In other words, some investors are concerned about the fact that if Candy will indeed crash, so will King Digital Entertainment.
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