The initial public offering of the game company King Digital Entertainment Plc didn’t have a very good opening. The shares plunged approx 15 percent soon after its debut on Wednesday. What could have possibly gone wrong? The company seemed to do quite well since the official launch of Facebook game “Candy Crash Saga” in 2012.
Diversity is indispensable for sustainability. No tech companies can live on one specific business idea nowadays. What has made King famous lately is its recent addition of Candy Cash Saga to its gaming library. Now, how long it expects to survive based on a handful of hit games on its plate? King needs to take peer pressure seriously. Before a rival company takes over its place, the mobile gaming company has to meticulously analyse its position in the market. The company has to understand its industry trend and the pattern of evolution. It has to be more observant in terms of identifying the key driving factors of the industry.