Microsoft (NASDAQ:MSFT) has always sought an entry point into the mobile market. This is especially true after Google (NASDAQ:GOOG) introduced the Android Mobile OS. Each giant tech company knows that the future of advertising lies in the mobile market and that is why they are trying to advance their own mobile operating system. Microsoft’s intention to acquire Nokia’s mobile hardware division for over seven billion dollars is the company’s latest move towards a greater share of the mobile OS market.
Microsoft announced this intention on September 2nd 2013. The Redmond based company considered this move a step in the right direction in respect of an integrated Windows Phone ecosystem. It is important for you to note that Microsoft and Nokia have had a long-standing partnership where Nokia produced a number of mobile devices that run on a Windows Phone platform.