Most app developers have not yet come to a conclusion on whether mobile apps should be secure or easy-to-use. Research findings by Daniel Wood disclosed how Starbucks (NASDAQ:SBUX) was plainly storing the data of their users. As a result, passwords and geological data concerning the users is highly vulnerable to theft cases in the event of iPhone hack. Starbuck’s response to this research indicated their awareness on how vulnerable the user’s data was. However, they expressed confidence on how tough it was for the same data to be exploited by hackers. In fact, none of the 10 million users of the App have raised concerns about lost data.

Starbucks is now working on extra measures aimed at updating their app with some extra level of protection. Before posting the research of his findings publicly, Wood had inquired about the data vulnerability from the company’s technical teams. The failure to respond to this inquiry is what prompted Wood to post his findings publicly.
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