Everyday Facebook shares (NASDAQ:FB) seem to be hitting new heights. This social networking has not only remained consistent with its 2 billion users globally but it has also fared well in its stock market ventures.
This 2014, Facebook and other tech shares are expected to fare especially well and have a 9.3 percent increase from 2013’s net earnings. The outlook is also very healthy for Facebook.
The recent opening high:
Facebook has set for itself a 2014 target at 70. At the current bullish scenario, people are constantly keeping their eye on this stock. It seems to be breaking all its previous records in 2014; it recently recorded its opening high. The opening prices have reached heights that were well above the predictions of the Wall Street Journalists.
Record beaten in 2013:
In the last quarter, revenue of around $2.6 billion was reported, along with a net income of $780 million. The predicted revenue, on the other hand, was only $2.3 billion. There has been a 78% increase from last year by the Ad related content. This is a reflection of the social networks and their affiliated apps on the mobile platforms. Facebook had earlier slashed the ad rates, which is credited for this success.
Facebook at the Second Spot:
Facebook has even held its own position as the second best Tech-share of 2013; the one day leap of 15% overnight shows that it is indeed a force to be reckoned with. Several key metrics are responsible for this Bullish market.
The Future Focus:
The focus for the coming year is expected to be on improving the quality of the ads. If slashing the prices has improved the customer receptiveness, then improved quality is believed to pay off for sure. Facebook, that has already become a renowned mobile company, is set to become an advertising company as well. Also, due credit has to be given to the Facebook messenger, which seems to have people using it consistently.
The Facebook Stock management team has to be well-applauded for the flawless administration in 2013. Every step was calculated and meticulously carried out. The growth seen from mobiles was more than 300%. Though most teens claim to have moved on from Facebook, the fact continues to remain that they return every once in a while just to check in. The number of people using it is also expected to remain consistent for the next 2-3 years.