Twitter serves as one of the global platforms that provide people an opportunity to express themselves publicly and converse in real time. It has created a new way for people to discover, create and distribute content. Content creation has become more democratic and everyone has an opportunity to echo their voice all over the world in a matter of seconds without any filtering restrictions. It is a unique platform since tweets are constrained to a maximum of 140 text characters. This makes it easier for people to create and distributed information that is consistent. Information exchange is always at a high velocity making Twitter a unique and lively platform. As a result, it is a daily companion for most human beings as the best means to express their opinions and life experiences.
The Twitter Company profile is an attractive investment opportunity for most investors. This is occasioned by the fact that most people have decided to embrace the use of Twitter. People use twitter for different reasons with the main reasons being the broad reach provided by the company and the breadth of the content. The company has already achieved significant results in the global scale and it still continues to grow. It has over than 215 million active users each month and about 100 million active users each day. Twitter users span from nearly all the countries in the world. Users also include influential organizations and individuals such as government officials, world leaders, journalists, celebrities, sports teams, athletes, media outlets and other brands. About 500 million tweets are created each day.
Twitter offers a public platform with real-time performance. Any user is allowed to create a Tweet and the user can as well follow other users on the same platform. There are no restrictions imposed on who each user can follow. This enhances the breadth of content availability and users can discover content from whenever they want to. Users can also be followed by millions of other users without the necessity of having a specific type of relationship like the restriction enforced on Facebook. As a result, users can reach a large audience of people in the shortest time possible. Furthermore, it provides an extended platform where information is spread beyond the reach of the users and that of the company.
Media outlets find Twitter the best medium to distribute their content beyond their borders. They also use it to compliment their content by making it more timely, comprehensive and relevant to the current affairs. Surprisingly, it has become the major news outlet among most media outlets since news is transmitted immediately it occurs. It is common to find tweets on other third party websites. This explains the popularity of Twitter and its capability to serve as a major investment for most people. Its popularity has undoubting strength that will keep manifesting for as long as it stands.
The platform allows users to browse quickly through Tweets and explore content linked to photos, links and other media outlets. The company also offers Twitter apps for computers, tablets and phones. It generates its advertising revenue majorly from the sale of promoted products such as promoted accounts, promoted tweets and promoted trends. It earned total revenue of about $254 million in during their first six months in 2013. This was a remarkable improvement since it represents over double the revenue they received before on a yearly basis. It is currently laying its strategy techniques on three different tracks including platform partners, advertisers and more importantly users. It plans to expand geographically in order to reach more users. Furthermore, they plan to develop more products and mobile suite applications as a means to gain more profits. Additionally, it has hopes to grow its platform by integrating extra forms of content and partnering with some of the popular traditional media platforms.
Twitter considers its existing value proposition to data partners, advertisers and users who are central to their operation. As a result, it plans to open more advertising platforms outside the US as a means of targeting more users. It also intends to develop unique advertising formats for their advertisers. As compared to last year, Twitter managed to record a 44% increase in the number of users in the second quarter of the year. The trend is also set to rise higher than that in the coming years. By the end of June, the Company had managed a total of $164.5 million of cash equivalents. It is therefore a good investment platform for those interested.